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The Independent Observer > Articles by: The Independent Observer

Audience segmentation in public relations

By Brenda Bukowa So this week, I have been thinking of the need to define and segment audiences in Public Relations (PR) work. Coming from a background of journalism, my mind is accustomed to targeting audiences in my literary work. I have been thinking though, perhaps, just like in journalism, defining one’s audiences in PR […]

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5 Nchanga parishioners die in a road accident  

By ALICE NACHILEMBE Five people have died while 26 others sustained serious injuries when the bus they were traveling in rammed into a stationary truck between along Chingola-Kitwe road. The fatal accident happened when the driver of the Mitsubishi Rosa from Kitwe misjudged clearance distance and in the process hit into the stationary truck later […]

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We need more investment in renewable energy-ERB

By NCHIMUNYA MIYOBA and ALICE NACHILEMBE The Energy Regulations Board (ERB) says there is need for more investment in the renewable energy sector to cushion current power deficit in the country. ERB Manager Electricity Nelson Banda said dependence on single source had no capacity to power the whole nation. Mr Banda said they is need […]

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China assures Zambian youths of support

By Staff Writer China has assured Zambian youths that visited that country of its support. Speaking during the closing ceremony, the director for the International Poverty Reduction Centre in China (IPRCC) Tan Weiping assured the 32 Zambian youths of its support towards providing skills among the youths to become really contributors to the fight against […]

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Grizzly’s transparency cheer mining stakeholders

By JOHN SAKALA The Small Scale Miners Association of Zambia is impressed with the transparency exhibited by Grizzly Mining which has declared the largest emerald mined at its Lufwanya mine. According to a media statement released by Small Scale Miners Association of Zambia Executive Director Kunda Chani, the association is please with transparency exhibited. Mr […]

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Chingola HIV/AIDS infection rate worry Latkings

By ALICE NACHILEMBE Latkings in its quest to help adolescents with Sexual Reproductive Health (SRH) awareness is seeking for answers why Chingola has increased number of HIV/AIDS case. The organisations that offers SRH Knowledge to adolescents in schools said the continued increase in HIV infection cases in the district is worrying because it puts girls […]

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